The idea behind product branding is simple – take an unknown/un-branded product and market them
under your brand name. The term branding refers to any message, design, or logo that helps to
distinguish a product from its competitors. It also helps to create a visible and notable market
presence that helps to attract loyal customers and maintain them for the long run. Custom product
branding strategy can be adopted for several product niches, including beverages, frozen food, cosmetic
products, and perfumes, among others. At the Private Label and Licensing Middle East, we offer
businesses a platform to supercharge their brand awareness and positively enhance their brands’
With thousands of industry players expected to join in during the three-day event in a safe and
controlled environment, you will be able to make use of this opportunity to showcase and enhance your
brand value. If you are new to the industry, the exhibition will prove helpful in sourcing a product
branding company that can help with your long-term and short-term marketing goals.
Key Benefits of Product Branding
As mentioned, custom product branding helps to differentiate a product from its
competitors. It is beneficial for both small businesses as well as large corporates to increase and
retain market share. Listed are some of the significant advantages that come with custom product
When customers are faced with choices in a store, they commonly tend to go for a brand that
they know and trust. As such, it is crucial to develop a strong brand to boost customer
By developing a strong brand, you can open up new avenues within the existing market.
Especially in the MENA region, the private label and product branding market is mainly
untouched as such, the opportunity that it presents is genuinely endless.
An effective product branding tactic can help to increase your revenue and build on your
existing customer base. You have a successful brand strategy in place if the customers are
actively on the lookout for your product.
By developing a brand or product that visually appeals to your target customers, you can
charge more for the same product. Create a brand that will help you sell the merchandise and
not the other way around.
Estimate your participation
Book now to benefit from the Early Bird Stand offer!
Simple and fast, get your quotation in a few clicks!