Private Label = The term “Private Label” denotes a product that is manufactured by a third party but sold under the name of a retailer or other entity. The event will explore the possible growth opportunities in the UAE for your private label brand.

Brand Licensing = Brand licensing refers to the practice of leasing a popular or relevant brand trademark to an individual or a company for a designated period of time. The Private Label and Licensing Exhibition Middle East will connect you with powerful sports, entertainment, and lifestyle brands with a proven track record in driving sales of FMCG.

Contract Manufacturing = Hiring a third-party firm for your production needs can help you to produce and sell products without having to invest in heavy machinery or equipment.The Private Label and Licensing exhibition aims to help brands source the right partner to achieve their respective goals and objectives.

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Modern retailing has helped to increase the popularity of private label products throughout the world. The continuous growth of modern retailing is strengthening sales of private label in many countries in the Middle East and North Africa. North American and European markets are also expected to see an additional boost through the expansion of discounters. Although the private label industry traditionally mimics the movement of the F&B market, there are still several significant differences.

The Global Private Label Footprint is a whitepaper by the intelligence agency – Euromonitor International.