THE EVOLUTION OF ACCESSIBLE NUTRITION

Private Brand specialist Daymon looks at the nature of accessible nutrition which is all about nutritious products that are affordable and understandable. This notion of accessible nutrition encompasses the price, the formulation, and the communication as key considerations. Making it easier for customers to make informed, healthier choices.

More equitable access to nutrition is becoming a focus area for consumers who feel that health should not be a luxury restricted to those with disposable incomes.

In recent years pricing and value for money have become increasingly important to consumers worldwide with almost two in three having noticed price rises when shopping². That said, quite often perceptions are higher than the actual inflationary figures, highlighting why consumers need reliable information, education, and communication to make affordability part of their shopping experience.

Notwithstanding, major markets in the Western world are indeed witnessing a cost-of-living crisis with 69% of consumers saying that they are actively trying to save money buying food and beverages. in the Middle East, consumer’s rising interest in foods and beverages that are healthy and indulgent at the same time has led to increased demands for brands to focus on clean labels.

So how can Private Brands move forward to enhance accessibility to nutrition and empower consumers?? And how do they balance costs while keeping their products affordable? Download the full article to find out.

 
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When it comes to accessible nutrition price, affordability, and availability capture part of what accessibility means in the context of nutrition as consumers are nowadays more in tune and informed about their health. That said, the reality is that accessible nutrition from a consumer perspective needs to be viewed in the context that some 26% of the global population is experiencing moderate to severe levels of food insecurity¹. Even in developed countries, such as those in North America and Europe, families are struggling to make ends meet. More equitable access to nutrition is becoming a focus area for consumers who feel that health should not be a luxury restricted to those with disposable incomes.

In recent years pricing and value for money have become increasingly important to consumers worldwide with almost two in three having noticed price rises when shopping².  Notwithstanding, major markets in the western world are indeed witnessing a cost-of-living crisis with 69% of consumers saying that they are actively trying to save money when buying food and beverages².

Despite this, health remains an important factor as buying behaviours continue to shift. A notable trend is seen in products that are created with natural ingredients or ones that provide health advantages, ranking higher, over lower price points.

On the one hand perceiving value in food and drink as products that nourish them, and on the other, the desire to sample new experiences, boost their personal well-being and support planetary health.

REGIONAL VIEW

Accessible nutrition will continue to be a work in progress as we strive to embrace what it means in the context of affordability, the formulation of nutritious choices, and communication that allows consumers to make informed decisions. As barriers are lowered that prevent consumers from attaining healthy, nutritional, and affordable food, the following key points should be considered to work towards prioritising and investing in initiatives to ensure that no one is left behind in the pursuit of a healthy life.

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FOR DAYMON'S RECOMMENDATIONS AND CONCLUSIONS ON THE FACTORS THAT CONTRIBUTE TO THE EVOLUTION OF ACCESSIBLE NUTRITION AND OPPORTUNITIES THAT LIE FOR PRIVATE LABELS WITHIN.

About Daymon

With 50 years of experience building successful private brand programs around the world, Daymon is the only solution provider that influences all aspects of private brand development, from strategy to execution to consumer engagement. Daymon’s unique approach helps retailers and brands set themselves apart through a full suite of best-in-class private brand development services, including: strategy, analytics and insights, product development, supplier development and management, account management, and design and packaging management. Daymon drives brand innovation, differentiation and results.
 

For more insights and recommendations for driving your brand, contact idc@daymon.com.

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