Private label is part of a bigger trend as supermarkets become more proactive.
In this report, you will find the current outlook of the food retailers in Africa and the Private Label market penetrationKeep reading to find out opportunities in Africa.
SUPERMARKET SHARE OF GROCERY
Supermarket penetration is low except in southern Africa. But it is growing rapidly and is becoming increasingly competitive
INCREASING COMPETITION & GROWTH OPPORTUNITIES FOR RETAILERS
2000+ stores across 14 countries, market leader in several (e.g. South Africa, Nigeria, Angola)
On track to become the largest retailer in Egypt and Kenya by 2021
720+ stores in Egypt and Morocco and growing rapidly
Market leader in Senegal, 150% revenue growth year on year
The Total Value of Grocery is the sum of the two core channels
Modern Grocery Retail (supermarkets, etc), and
Traditional Grocery Retail (traditional kiosks, etc)
When Modern Grocery Retail represents 25% or more of the Total Value of Grocery, retailers can safely assume that Modern Grocery Retail is appealing to BOTH high income and middle-income consumers.
Normally, any less than 25% of the Total Value of Grocery, it tends to only be upper-income consumers shopping in a Modern Trade Supermarket. 25%+ shows that the upper income and middle-income classes are active buyers.
Which means, at 25%+ the market becomes very interesting for Private Label Manufacturers, who can target BOTH high income and middle-income consumers in Supermarkets.
Dynamic environmental factors influence consumers changing preferences. Private Label & Licencing Middle East serves the perfect platform to explore growing market opportunities for retailers, SMEs and product developers to launch their value-added and cost effective brands.
Interested in visiting and meeting manufacturers?
Register your interest here
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