Expert Stage

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12:00
12:10
  1. Al Multaqua Ballroom
    30 mins
    The New Sugar Rush: Innovation, Injection and Instagram Indulgence
12:40
  1. Al Multaqua Ballroom
    30 mins
    • Expert Stage
    Snacking is no longer just about convenience, it’s about purpose. Today, many consumers are becoming more intentional with their sweet & snack choices, seeking options that align with their health goa ...
13:10
13:50
  1. Al Multaqua Ballroom
    30 mins
    • Expert Stage
    • Mars’ commitment to category leadership
    • Navigating new shopper trends: why we need to change the approach
    • Tools for tomorrow’s category growth: why we need to change the approach
    • Real-world success stories: examples and key learnings
14:20
14:50
  1. Al Multaqua Ballroom
    40 mins
    • Expert Stage
    • Which flavours have been the most popular in 2025?
    • Who has succeeded in introducing new takes on nostalgic favourites and what can you learn from their success?
    • How can partnerships and brand tie-ins further develop trending flavours?
    • From nostalgic and multi-sensory flavours to stealth functionality, what does the future look like for this market?
15:30
  1. Al Multaqua Ballroom
    30 mins
    • Expert Stage
    A proven approach that drives purchase decisions by creating purpose-driven brands and packaging people believe in. Discover how meaning, empathy, and relevance turn Design into a strategic business advantage.
16:00
17:00
  1. Al Multaqua Ballroom
    30 mins
    • Expert Stage
12:00
  1. Al Multaqua Ballroom
    10 mins
    • Expert Stage
13:10
  1. Al Multaqua Ballroom
    40 mins
    • Expert Stage
    • Understanding the competitive landscape and choosing your target market is key
    • Selecting distribution channels that are right for you
    • Expectations vs. Reality: budgeting and regulatory issues to consider
    • How building partnerships are vital for your product’s success
13:40
  1. Al Multaqua Ballroom
    30 mins
    • Expert Stage
    • Leveraging local identity
    • From gifting to experience
    • Co-creation with retailers, travel retailers and airlines
    • Agility in Innovation
    • Scaling bespoke profitably
14:10
  1. Al Multaqua Ballroom
    30 mins
    • Expert Stage
    • How are companies embracing new ideas and innovations?
    • How is technology a catalyst for driving this evolution?
    • Addressing the rise of functional and healthy-focused snacks
    • Impact of ‘GLP-1 Friendly’ products on our sector
    • With continuous growth in plant-based and vegan snacks, how can businesses harness consumer demand and further drive success?
14:40
  1. Al Multaqua Ballroom
    30 mins
    • Expert Stage
    • Key drivers, trends, and opportunities shaping Africa’s growing snack and confectionery markets
    • Practical approaches to navigate regulations, distribution, and partnerships for effective market penetration
    • Discover how to adapt your products, flavors, and branding to resonate with Africa’s diverse and youthful consumers
    • Build inclusive sustainable supply chains that create a lasting impact for your business success
15:10
  1. Al Multaqua Ballroom
    30 mins
    • Expert Stage
    • How is the category winning the battle for consumer loyalty?
    • How have retailers invested in their private label strategies and shifted customer perception?
    • What impact does the acceptance of this category have on manufacturers who rely heavily on brand loyalty?
    • The future of private label: benefits beyond the price
15:40
  1. Al Multaqua Ballroom
    30 mins
    • Expert Stage
    • High protein confectionary – the next big thing
    • The evolution of protein bars from 1980s to today
    • What consumers are looking for
    • Why producing a great protein bar is so difficult to master
    • What’s the next generation of protein confectionary?
16:40
  1. Al Multaqua Ballroom
    20 mins
    • Expert Stage

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