From clean skincare on vanity shelves to functional snacks in shopping baskets, wellness is no longer just a trend, it’s becoming a daily priority for millions of consumers.
More people are actively seeking products that help them feel better, look better and live well. And the momentum is only building. The GCC health and wellness market is expected to reach $118.6 billion by 2032 and globally, the wellness category is expected to reach $9 trillion by 2028, expanding well beyond food into how we move, sleep, age and feel.
This shift has made wellness one of the most dynamic and opportunity-rich spaces for innovation and private label brands are well placed to respond.