►Anna is working in the central Business Insights & Analytics team at Tetra Pak, Sweden. There she is driving the global consumer trends work, also known as Trendipedia, as she has a genuine interest in everything new. During the years at Tetra Pak, starting in 2007, she has been visiting numerous homes and supermarkets to understand what triggers consumers, and observed thousands of consumers trying out new packages in countries like Egypt, KSA, UK, China and Brazil. Her insights are used to inform decision makers and influence everything from strategy and development to sales.
►Anna has a background in the market research industry, at Synovate, and holds a Degree of Master of Science in Business and Economics from the Maelardalen University, Sweden.