Mukatafa Consulting Company is a Saudi start-up consulting firm that specializes in advocacy and public policy. Mukatafa thrives to build an organized private sector community that is able to participate in developing sector strategies and regulations that will impact growth, cost, and ease of doing business in KSA. Since its establishment in 2018, Mukatafa’s team has worked relentlessly to mobilize different divisions within the private sector, including the F&B sector, the Groceries sector, the Fashion, Beauty, and Jewelry sector, etc., to establish various non-profit trade associations that would serve to represent the private sector. Moreover, Mukatafa has successfully integrated itself within the public sector by building an extensive network across 60+ governmental entities, which enables them to strengthen the private sector’s voice when handling matters related to the legislative ecosystem. Mukatafa’s main objective is to bridge the gap between the private, public, and third-party sectors in order to improve communication and collaboration, thus aligning itself with Vision 2030 and creating a future where everyone wins.