The Mo’an Association is a non-profit trade association that was established in 2020 to represent the Grocery sector in the Kingdom of Saudi Arabia. Since its establishment, Mo’an has been actively working towards unifying the voice of the private sector, and advocating for a future where everyone wins. Leaders of the sector, including, Tamimi Markets, Alsadhan, Danube, Aljazera, etc., make up the board, which provides them with a unique seat at the table when handling public sector matters related to the legislative ecosystem. Moreover, the Mo’an Association, alongside its partners at Mukatafa Consulting Company, has successfully built an extensive network within the public sector, consisting of 60+ governmental entities that are committed to Vision 2030 and the overall growth of Saudi Arabia’s economy and the business ecosystem.