Set to launch in Q4 of 2022, the joint venture is a direct response to the growing consumer demand for more accessible, quality products that improve their health and well-being.

The concept will offer an exclusive range of high-quality vitamins, minerals, health supplements, specialist foods, and natural beauty products. An extension of Spinneys’ ‘Eat Well, Live Well’ philosophy, ethical sourcing will guide all merchandising, bringing to customers naturally-derived products and ingredients that are both good for them and the planet.

“We are excited to partner with Aster Pharmacy to launch the first supermarket wellness concept in the UAE. As a truly local supermarket, the community is our heartland and it is our mission to nourish and inspire customers to live better lives, day by day. Our new holistic wellness offering is a direct response to our customers’ desire to live healthier lives. We are dedicated to understanding our customers’ needs, their shopping behaviours, and what we must do to help them live better,” said Sunil Kumar, CEO at Spinneys UAE.

“Aster Pharmacy is driven by the philosophy of ‘Healthiness is Happiness’ which is reflected in its efforts to make its health and wellness offerings easily available at the doorsteps of people in UAE. We are excited about this new chapter with Spinneys, as together we can offer UAE customers a convenient, accessible way to shop for the very best health and wellness products. With decades of experience between us, we’re confident of delivering an exceptional customer experience and look forward to welcoming visitors later this year,” said Alisha Moopen, Deputy Managing Director of Aster DM Healthcare.

While the rise of health and wellness was an upward trend before the outbreak of COVID-19, the global pandemic has helped accelerate consumer demand for healthier products.  By 2025 the global health and wellness market is expected to reach US$7 trillion (Global Wellness Institute). Prior to COVID, the segment was valued at US$4.9 trillion.

In the UAE, the health, happiness, wellbeing, and quality of life of citizens and residents is also a government priority. Its National Wellbeing Strategy 2031 sets out a comprehensive 10-year plan that aims to make the Emirates a world leader in quality of life. A key focus is to promote active and healthy lifestyles, healthy nutrition options, good mental health, positive thinking and good life skills.

Much loved by ex-pats and locals, Spinneys enjoys a well-deserved reputation for forward-thinking, keeping pace with changes in supermarket trends and the emergence of new products worldwide. While Aster has emerged as one of the most trusted household healthcare brands in the UAE.

Source: Images Retail ME