What is Private Label Middle East (PRIME Expo)?

Private Label Middle East (PRIME Expo) is the Middle East's leading trade exhibition dedicated to private label, contract manufacturing, and brand licensing. The event connects retailers, distributors, wholesalers, and brand owners with global manufacturers across food and non-food categories.

When is Private Label Middle East 2026?

Private Label Middle East 2026 will take place from 3–5 November 2026 at the Dubai World Trade Centre (DWTC) in Dubai, United Arab Emirates.

Where is Private Label Middle East held?

The exhibition is hosted at the Dubai World Trade Centre (DWTC), one of the region's leading venues for international trade exhibitions and business events.

Who should attend Private Label Middle East?

The exhibition is ideal for retailers, supermarket chains, wholesalers, distributors, importers, exporters, e-commerce businesses, procurement professionals, FMCG brands, and manufacturers looking to develop or expand private label and contract manufacturing partnerships.

What products are showcased at Private Label Middle East?

Private Label Middle East features a wide range of food and non-food private label products, contract manufacturing solutions, packaging innovations, health and wellness products, household goods, personal care products, and consumer packaged goods.

Why should companies exhibit at Private Label Middle East?

Exhibiting provides direct access to qualified buyers, retailers, distributors, and private label decision-makers across the Middle East, Africa, and South Asia, helping businesses launch products, generate leads, and expand into new markets.

Is Private Label Middle East a trade-only exhibition?

Yes. The exhibition is exclusively for trade professionals. Visitors must register before attending, and entry is restricted to business visitors.

Is registration required to attend Private Label Middle East?

Yes. Registration is mandatory for all visitors. Attendees must present a valid event badge to gain entry to the exhibition.

What are the benefits of visiting Private Label Middle East?

Visitors can meet global manufacturers, discover new private label products, compare suppliers, identify market trends, build strategic partnerships, and explore contract manufacturing opportunities under one roof.

Which industries does Private Label Middle East cover?

The exhibition covers food and beverages, personal care, cosmetics, household products, health and wellness, consumer goods, packaging, contract manufacturing, and licensing solutions.

Is Private Label Middle East co-located with other exhibitions?

Yes. Private Label Middle East is co-located with Gulfood Manufacturing, GulfHost, and ISM Middle East, allowing visitors to explore the broader food manufacturing, hospitality, and FMCG ecosystem.

What are the opening hours of Private Label Middle East 2026?

The exhibition will be open from 10:00 AM to 6:00 PM on 3–4 November 2026, and from 10:00 AM to 5:00 PM on 5 November 2026.

Can visitors purchase products at Private Label Middle East?

No. Private Label Middle East is a B2B sourcing event focused on business networking, supplier discovery, and commercial partnerships. While products are showcased, the exhibition is not intended for retail sales.

What makes Private Label Middle East unique?

Private Label Middle East is the region's only dedicated trade exhibition focused exclusively on private label and contract manufacturing, offering curated matchmaking opportunities between manufacturers, retailers, distributors, and brand owners.

How can companies exhibit at Private Label Middle East?

Companies interested in exhibiting can submit an enquiry through the official Private Label Middle East website to reserve exhibition space and connect with the event's sales team for participation details.

25 Aug 2026

Source Smarter. Build Your Brand. Protect Your Margin.

Retail is evolving faster than ever. Consumers are demanding greater value without compromising on quality. Supply chains remain unpredictable and operating costs continue to rise. At the same time, retailers and distributors are under increasing pressure to launch products faster, strengthen customer loyalty and improve profitability.

The businesses succeeding in today's market aren't simply buying products - they're building smarter sourcing strategies, creating stronger supplier networks and investing in private label as a long-term growth engine.

This year, Private Label Middle East will support that journey, as MENA’s leading event dedicated to private labelling and contract manufacturing. Hosted at Dubai World Trade Centre from 3-5 November 2026, alongside Gulfood Manufacturing, ISM Middle East and GulfHost, the event provides a strategic platform to discover innovative products, diversify sourcing, reduce supply chain risk and build partnerships that drive sustainable growth.

[GET YOUR COMPLIMENTARY PASS]

[VISIT THE WEBSITE]

Discover The Scale Of Opportunity Over 3 Impactful Days

Source Multiple Products Across Every Major FMCG Category. From category expansion to brand creation, connect with manufacturers capable of bringing your vision to life across Food & Beverage, Beauty & Cosmetics, Personal Care, Health & Wellness and beyond.

The Entire Manufacturing Ecosystem In One Location

Over 3 days, you’ll have access to Gulfood Manufacturing, ISM Middle East and GulfHost, creating one of the region's largest gatherings for FMCG manufacturing, food production, hospitality and sourcing.

Build The Partnerships That Shape Tomorrow's Retail

The strongest businesses take control of their supply chains, strengthening regional partnerships and creating brands that customers trust. This is your chance to identify and build long-term collaborations.

Ensure Speed And Scale - Bring Brands From Concept To Shelf

Join thousands of retailers, distributors, procurement professionals and brand owners, to discover smarter sourcing, explore efficient contract manufacturing solutions and improve speed-to-market.

See Who Builds Their Business at Private Label Middle East

Whether you're launching your first private label range or expanding an established portfolio, Private Label Middle East helps at every stage of your growth journey. Ideal for:

Retailers & Supermarkets
Distributors & Wholesalers
Brand Owners
Importers & Exporters
E-commerce Retailers
Procurement & Sourcing Professionals
FMCG Manufacturers
Product Development Teams
Hospitality Buying Groups
Investors & Entrepreneurs

[Get Your Complimentary Pass]

Build Smarter. Source Better. Grow Faster.

Private label is no longer simply an alternative offering, it's one of the most powerful ways to increase margins, strengthen customer loyalty and create long-term competitive advantage.

Whether you're launching a new product, expanding your portfolio or searching for manufacturing partners you can trust, Private Label Middle East brings together everything you need under one roof.

Join the industry's leading retailers, distributors, sourcing professionals and manufacturers from 3–5 November 2026 at Dubai World Trade Centre. Visit prime-expo.com/ to visit and learn more.

Article content