What is Private Label Middle East (PRIME Expo)?

Private Label Middle East (PRIME Expo) is the Middle East's leading trade exhibition dedicated to private label, contract manufacturing, and brand licensing. The event connects retailers, distributors, wholesalers, and brand owners with global manufacturers across food and non-food categories.

When is Private Label Middle East 2026?

Private Label Middle East 2026 will take place from 3–5 November 2026 at the Dubai World Trade Centre (DWTC) in Dubai, United Arab Emirates.

Where is Private Label Middle East held?

The exhibition is hosted at the Dubai World Trade Centre (DWTC), one of the region's leading venues for international trade exhibitions and business events.

Who should attend Private Label Middle East?

The exhibition is ideal for retailers, supermarket chains, wholesalers, distributors, importers, exporters, e-commerce businesses, procurement professionals, FMCG brands, and manufacturers looking to develop or expand private label and contract manufacturing partnerships.

What products are showcased at Private Label Middle East?

Private Label Middle East features a wide range of food and non-food private label products, contract manufacturing solutions, packaging innovations, health and wellness products, household goods, personal care products, and consumer packaged goods.

Why should companies exhibit at Private Label Middle East?

Exhibiting provides direct access to qualified buyers, retailers, distributors, and private label decision-makers across the Middle East, Africa, and South Asia, helping businesses launch products, generate leads, and expand into new markets.

Is Private Label Middle East a trade-only exhibition?

Yes. The exhibition is exclusively for trade professionals. Visitors must register before attending, and entry is restricted to business visitors.

Is registration required to attend Private Label Middle East?

Yes. Registration is mandatory for all visitors. Attendees must present a valid event badge to gain entry to the exhibition.

What are the benefits of visiting Private Label Middle East?

Visitors can meet global manufacturers, discover new private label products, compare suppliers, identify market trends, build strategic partnerships, and explore contract manufacturing opportunities under one roof.

Which industries does Private Label Middle East cover?

The exhibition covers food and beverages, personal care, cosmetics, household products, health and wellness, consumer goods, packaging, contract manufacturing, and licensing solutions.

Is Private Label Middle East co-located with other exhibitions?

Yes. Private Label Middle East is co-located with Gulfood Manufacturing, GulfHost, and ISM Middle East, allowing visitors to explore the broader food manufacturing, hospitality, and FMCG ecosystem.

What are the opening hours of Private Label Middle East 2026?

The exhibition will be open from 10:00 AM to 6:00 PM on 3–4 November 2026, and from 10:00 AM to 5:00 PM on 5 November 2026.

Can visitors purchase products at Private Label Middle East?

No. Private Label Middle East is a B2B sourcing event focused on business networking, supplier discovery, and commercial partnerships. While products are showcased, the exhibition is not intended for retail sales.

What makes Private Label Middle East unique?

Private Label Middle East is the region's only dedicated trade exhibition focused exclusively on private label and contract manufacturing, offering curated matchmaking opportunities between manufacturers, retailers, distributors, and brand owners.

How can companies exhibit at Private Label Middle East?

Companies interested in exhibiting can submit an enquiry through the official Private Label Middle East website to reserve exhibition space and connect with the event's sales team for participation details.

01 Sept 2026

Your Next Private Label Bestseller Could Be An Everyday Essential

If you’re looking to source high-demand products that consumers and businesses rely on every day, cleaning and hygiene solutions deserve a place on your radar.

The global household cleaning and hygiene market is projected to reach $43.3 billion by 2033, reflecting the strength and resilience of a category built around everyday demand.

From laundry detergents and fabric care products to dishwashing liquids, surface cleaners and more, this essential category continues to drive demand across retail, hospitality and professional sectors.

As customers look for more value without sacrificing quality or performance, private label is creating new opportunities to build differentiated ranges and capture growing demand.

From 3 - 5 November at Dubai World Trade Centre, meet trusted manufacturers from around the world at Private Label Middle East and discover ready-to-brand cleaning and hygiene products that meet today’s market needs.

[GET YOUR COMPLIMENTARY PASS]

What's Trending In Household, Cleaning And Laundry?

Sustainable Formulations

Plant-based, biodegradable and eco-conscious cleaning solutions.

Concentrated Formats

High-performance products with reduced packaging and waste.

Premium Fragrance Innovation

Cleaning products enhanced with long-lasting scent experiences.

Advanced Laundry Care

Enzyme-based formulas for effective stain removal and fabric protection.

Multi-Functional Solutions

Versatile products combining convenience, performance and value.

[REGISTER TO VISIT]

[VISIT THE WEBSITE]

One Pass, Access To Four Shows

Don't miss the opportunity to connect with leading manufacturers, discover innovative products and stay ahead of market trends. Co-located with Gulfood Manufacturing, ISM Middle East and GulfHost, the event gives you access to an even broader network of suppliers and solutions to help grow your business.