Private Label & Licensing Middle East

LuLu supports Saudi agribusiness with new egg deal

LuLu supports Saudi agribusiness with new egg deal

LuLu supports Saudi agribusiness with new egg deal
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The LuLu Group, which has 27 hypermarkets and stores in the Kingdom and is one of the largest retail groups in the MENA region, signaled its commitment to Saudi food security and agriculture by signing a memorandum of understanding with the Saudi Egg Producers’ Association. The MoU will enable the association to supply eggs from Saudi poultry farms directly to LuLu Hypermarkets and stores, allowing for freshness, quicker turnaround from farm to table and better pricing for customers and poultry farmers alike. 

The signing event was sponsored by Deputy Minister at the Ministry of Environment, Water and Agriculture Ahmed bin Saleh Al-Ayada and Assistant Deputy Minister at the Ministry of Commerce Muhammed Alobaid. Signing the agreement on behalf of LuLu Group was Shehim Mohammed, director, LuLu Saudi Hypermarkets, and on behalf of the Saudi Egg Producers’ Association was Abdulaziz Al-Sheikh, the cooperative association head. 

“Eggs are popular, easy to digest and a rich source of protein and minerals — this MoU makes it possible for us to offer the best eggs and support Saudi agriculture also,” said Mohammed.

Al-Sheikh said the Saudi Egg Producers’ Association was enriched by the support of the LuLu Group and the access to a huge customer base in the Kingdom through LuLu Hypermarkets and stores. 

“We believe that this MoU clears the way to provide farm-fresh eggs to Saudi customers in the swiftest and most profitable way and one that supports Saudi Arabia’s agribusiness,” he added.

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