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29 - 31 OCTOBER 2019 |  Dubai World Trade Centre | #PRIMEEXPO

05 May 2019

Carrefour driving retail excellence in the region

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Carrefour's current private label market share is almost 7% 
The creation of Carrefour brands is to build a suite of products that exceed customer expectations in terms of quality and price.

Owned by Majid Al Futtaim Retail and headquartered in Boulogne Billancourt, France, Carrefour is one of the largest hypermarket chains in the world. 

This multinational retailer invests in the development of Carrefour branded products known as Carrefour private labels, with a view to redefining its stores’ product line. Carrefour products include cereals, biscuits, jams, pasta, spices, vegetable cans, frozen food, dairy products, baby food, among others. 

With French products already maintaining a high level of trust and credibility among customers, Carrefour has introduced a number of exclusive sub-brands under its flagship brand. The line offers complete traceability on most of its products which, as the labels read, are available “only at Carrefour”. Family packs and products that serve the needs of UAE’s diverse nationalities, are also prioritised by Carrefour in its private label selection. 


Carrefour Bio

Carrefour delivers high quality, organic and affordable products within its Carrefour Bio range, positioned to support a healthy balanced diet for its customers. All Carrefour Bio products are sourced from France and have European and French organic certifications. The store offers a wide selection of organic products, catering to a wide range of preferences and tastes. The food product categories include cereals, biscuits, jams, pasta, spices, vegetable cans, frozen food, dairy products, baby food, and more. 


Carrefour MAF confirms as Retail Excellence Partner

The retail giant will be showcasing its private label solutions at PRIME, MENA's first private label & licensing expo, and a product of Gulfood.

Miguel Povedano, Chief Operating Officer UAE & Head of Operational Excellence, Carrefour of Majid Al Futtaim Retail explains future expansion plans of the hypermarket's private label products here: 

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