Building purpose driven brand

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Building purpose driven brand

08 Nov 2022
Sheikh Rashid Hall
Private Label and Licensing

The fundamental difference between a business and a brand is that of perceived emotion by its end-user. It is the single most important thing that connects the brand and its customers (and employees) to a common purpose. The session shall focus upon

 

  • How to build products, services and brand’s strategy based on these values

 

Speakers
Nimesh Pilla, Associate Director – Innovation - KPMG Business Excellence

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