Label IT

Loading
12:00
  1. Sheikh Rashid Hall
    60 mins
    • Private Label and Licensing
13:00
  1. Sheikh Rashid Hall
    60 mins
    • Private Label and Licensing

    The fundamental difference between a business and a brand is that of perceived emotion by its end-user. It is the single most important thing that connects the brand and its customers (and employees) to a common purpose. The session shall focus upon

     

    • How to build products, services and brand’s strategy based on these values

     

14:00
  1. Sheikh Rashid Hall
    30 mins
    • Private Label and Licensing

    Leveraging from the previous topics, the conference will address how to seize the Private Brand opportunity in turbulent times. The flow will consist in creating a Private Brand ecosystem storytelling that showcases how Private Brand is the tool that connects consumers, retailers, and suppliers.

    With Private Brands, retailers can own everything, from concept to product, from shelf to the shopping experience. Brands can tackle consumer trends and product development but depend on retailers to take full advantage of the selling platforms (on their own there’s only DTC). Private Brands are the differentiating element.

11:30
  1. Sheikh Rashid Hall
    30 mins
    • Private Label and Licensing

     

    • Initiate Lean start-up approach to reduce capex and reliability on investments
    • Focus on sustainability in resourcing, manufacturing and packaging
    • Select manufacturers with distribution capacity and strong relationships with retail network to ease new market entry and shelf space
    • Manufacture in an allergen free factory, focus Health & Wellness with clean and few ingredients
12:00
  1. Sheikh Rashid Hall
    30 mins
    • Private Label and Licensing
    • Why private label?
    • Private Label landscape for start-ups
    • Challenges and opportunities
12:30
  1. Sheikh Rashid Hall
    30 mins
    • Private Label and Licensing
    • the importance of applying innovative ideas and processes in your business for sustainable transformation
    • innovation that boosts the sustainable life cycle of the product to help companies grow their brands
13:00
  1. Sheikh Rashid Hall
    30 mins
    • Private Label and Licensing
13:30
  1. Sheikh Rashid Hall
    30 mins
    • Private Label and Licensing
    • Understanding Sustainable Procurement and how it Creates Value
    • What are the Societal & Government Expectations for Sustainability?
    • How can Dgrade’s sustainable solutions help pave the way for creating long term brand value
14:30
  1. Sheikh Rashid Hall
    30 mins
    • Private Label and Licensing

     

    • How to launch a new product or brand
    • How "Suite42" can be a one stop solution for all the supply chain issues
    • Case Study
15:00
  1. Sheikh Rashid Hall
    60 mins
    • Private Label and Licensing

    The first and the most important advocates of any brand are their employees and then it is followed by their loyal customers. These loyalists must believe in and imbibe the culture of the brand, much before the new customers do.  The session uses the principals of Holstead’s culture onion framework to understand and define the elements of brands culture and customs (to build customers).

    • culture and brand experience
11:00
  1. Sheikh Rashid Hall
    90 mins
    • Private Label and Licensing

    Today in an inter connected world with rapidly transforming consumption behavior, the experience of the brand has to be hyper contextualized and must be holistically created by its partner ecosystem.  With multiple competition in the same product space, the experience become the most important differentiator for the brand. The session shall focus on:

    • Understanding CX and BX as strategic tool for experience appropriateness (session1)
    • Service and System design (session1)
    • Creating a differentiated BX (session 2)

Gold Sponsor

Gold Sponsor | Private Label Middle East

Session Sponsor