The companies shaping tomorrow's brands are putting private label at the heart of their strategy. MENA is at the centre of this transformation, with consumers across the region increasingly embracing private label products as part of their everyday purchases.

In a recent article by McKinsey & Company in 2026, more than 80% of consumers across MENA believe private label products are equal to or better than branded products and offer better value for money. While consumer confidence has improved across the region, shoppers continue to prioritise value for money, making private label a strategic growth area for retailers looking to differentiate while protecting margins.

This November, meet manufacturers that can help you grow your brand, explore transformative partnerships in the retail industry and discover innovations defining private label in MENA.  Join us at Private Label Middle East at Dubai World Trade Centre from 3-5 November 2026.

[REGISTER NOW]

MENA IS WHERE GROWTH MEETS OPPORTUNITY

[REGISTER NOW]

BE PART OF MENA'S PRIVATE LABEL BOOM

Take Control of Your Supply Chain - Reduce reliance on global brands and build a more resilient supply chain with greater control over production, sourcing and quality.

Source with Confidence - Discover trusted suppliers and local sourcing partners that can help you navigate change, minimise risk and grow across MENA.

Stay Stocked to Stay Ahead - Keep products on shelves, improve stock visibility and gain greater control over pricing and margins.

Build Brands that Customers Choose - Create exclusive private label products that stand out, build customer loyalty and keep shoppers coming back.

Prioritise Speed & Efficiency - Bring new products to market faster and respond quickly to changing consumer needs with agile manufacturing partners.

Visit https://www.prime-expo.com/ to learn more and register.