The Middle East and Africa is leading snack growth with a forecast CAGR of 4.6% - higher than the 2.5% global average. Consumers in the Middle East and Africa tend to be more value driven with an affinity for premium and branded. In addition, a large youthful population and ongoing urbanization are boosting snacking.

• The search for better quality nutrition and aspiration for healthier living continues to transform the snacking category. And as health concepts advance, more natural, earth-based foods are benefitting.
• Sustained movement of people across the world and increasingly diverse, younger generational cohorts with amplified desires for experience is growing multicultural flares in snacks. 
• The rising use of social media and tech for food inspiration and purchase is leading to valuable insights and direction for manufacturer and brand strategies.