There are several global consumer trends affecting the snacks industry both globally and regionally. Euromonitor’s top global consumer trends will cover:

• Delightful Distractions: consumers seek an escape from daily stress and anxieties. Consumers are immersing themselves in micro moments of joy and happiness, appreciating moments of distraction from the mundane.
• Wellness Pragmatists: consumers are seeking fast and effective solutions to improve both their physical and mental wellbeing. Demonstrated effectiveness plays a significant role in their purchasing decision.
• Value Hackers: with the increases in cost-of-living, consumers are adjusting their financial mindset and plan to save more money. They are employing increasingly clever strategies to get the very best deals.