Private Label & Licensing Middle East

Seeing success in private label with the fastest growing beverage in the world

Seeing success in private label with the fastest growing beverage in the world

BEV HOLDING S.A.L. Hall: Za'abeel 3 Stand: Z3-A37
Seeing success in private label with the fastest growing beverage in the world
Bev Holding, the specialized group in sourcing and bottling one of the finest natural spring mineral waters in the world, is exhibiting and open to network at the Private Label & Licensing Middle East in Dubai, from November 7 to 9, 2021. The group says that taking part of this important event is not only a venue for growth, but more importantly, an opportunity for private label prospects to have access to one of the cleanest and healthiest natural mineral waters that is sourced from a private, environmentally protected zone as large as 12 million square meters, and making it accessible to millions of consumers worldwide. Showcasing their advanced and sustainable production standards at the event, Bev Holding is also displaying a variety of packaging formats that can be filled at their bottling plant. The entire line of packaging, which consists of PET and aluminum cans, is recyclable and provides convenience in distribution, merchandising and consumption. Among its historical milestones, the group pioneered in several areas in the drinking water category in the Middle East, among which, being the 1st to introduce the 2L format, the ultra-portable 330ml format, and the 1st sparkling mineral water from the region. Founded in 1978 by visionary entrepreneur Merched G. Baaklini, Bev Holding has since grown to become a major player in the beverage industry in the Middle East, specifically in the natural mineral water category. The private family company is currently driven by the third generation; a young and dynamic caliber, with wide ambitions and, equally important, the same core values that were set by the founder.
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