Over the years, Fit & Flex has diversified its product line, introducing muesli in 2021 and venturing into the snacking segment in 2022 with oat-based baked multigrain mixtures and chocolate mini bites. Today, Fit & Flex offers a diverse portfolio including granola, muesli, oats, multigrain mixtures, and mini bites, all available in over 5000 GT & MT stores nationwide and exported to numerous stores across the UAE, Africa, and the Maldives. In an exclusive interview with FoodTechBiz, Pathik Patel, the founder of Fit & Flex, emphasized the brand's USP, growth strategy, and competition analysis. With a focus on innovation, product quality, and customer satisfaction, Fit & Flex aims to become India's most beloved snacking brand in the better-for-you category. Meeting the demand for convenient and nutritious options The growth of Fit & Flex can be attributed to shifting market trends and consumer preferences. Urbanization, globalization, and busy lifestyles have led to an increased demand for convenient yet nutritious breakfast options. Fit & Flex addresses this demand by providing wholesome products crafted with premium ingredients. Moreover, the brand's founder, Pathik Patel, identified a gap in the market for healthy and convenient breakfast options, leading to the inception of Fit & Flex. Fit & Flex's product range comprises 100% Baked, Oat Based breakfast cereals & snacking products spread over 35 SKU’s. According to Patel, their innovative slow bake technology ensures a unique crunch & texture to all products, setting them apart from competitors. With a focus on health and taste, Fit & Flex offers options like muesli made from 90% whole grains, nuts & seeds, and granola fortified with Added Prebiotic Fiber for gut health. Their snacking products, including Baked Multigrain mixtures and mini bites, provide the perfect balance between indulgence and nutrition. On the road to becoming India's favorite snacking brand