When our founders, Milt Sender and Peter Schwartz, shook hands on a partnership back in 1970, their goal was to maximize the market potential of Private Brands. At a time when these products were rarely thought of as brands, Daymon was created to turn these programs into true assets.

Private Brands have come a long way from their ‘generic’ roots. Today, Private Brands are recognized as consumer-centric brands in their own right, driving store choice, marketplace differentiation, and product innovation. More than 50 years later, Daymon continues to evolve to drive the global Private Brand industry forward into its next chapters.​