Nazli Berberoglu

With over 17 years of experience at The Coca-Cola Company, Nazli currently leads UAE, Oman, Bahrain and Qatar business. Prior to the current role, Nazli was leading Channel Development for On Premise across Eurasia and Middle East Region. Her responsibility included driving right capabilities and strategies together with the markets and bottling partners to ensure vertical & horizontal growth for OP channel. Nazli was appointed as General Manager (Jan 2022 – Feb 2023) for FWC Qatar 2022, during which she led the relationship w/ various stakeholders within and beyond TCCC, including BIG, system GMs, local Supreme Committee, FIFA and other FIFA Official partners. FWC Qatar Program achieved remarkable results; the most important one of which has been supporting the turnaround of Middle East business and creating a long-term value to ‘turn blue hearts into red’ for consumer, customer, and stakeholders. The scope of the project included on ground activations (for the whole OU), venue operations, supply chain, P&L management, marketing & promotion, and sustainability. FWC 2022 was delivered successfully driving teens Weekly + by %8.8 for the priority market Saudi and securing market share by +1.6 for Saudi, +5.6 for Qatar (vs PP). It was also the first asset activation in the system where all the products were served out of %100 recycled PET.