Laura Pighin

Laura Pighin is Regional Marketing Director for Asia, Oceania & Africa at Cereal Partners Worldwide (CPW), the Nestlé and General Mills joint venture. A global marketing and growth leader with more than 15 years of experience in FMCG, Laura has built her career across global, regional and local roles, spanning brand strategy, innovation, portfolio transformation and commercialization. Based in Dubai, she currently leads the marketing agenda across 9 clusters and 59 countries in Asia, Oceania and Africa, shaping portfolio strategy, brand building, media and innovation across highly diverse consumer and market environments. Previously, Laura led Global Innovation, Brand & Growth at CPW, overseeing the global innovation pipeline and bringing consumer-led innovations from insight through to commercialization across international markets. She is passionate about translating consumer understanding into meaningful innovation and sustainable business growth.