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BAHAA MOUSSALLI
Commercial Director,
SwitzGroup (iBake)
Bahaa Moussalli is the Commercial Director at SwitzGroup (iBake), a multimillion-dollar industrial bakery and packaged baked goods company with operations across the Middle East. SwitzGroup – iBake manufactures, owns, and distributes leading brands including Switz, Sabahoo, Garameesh, and Nahool, reaching over 30,000 retail outlets with a strong presence in Saudi Arabia, the UAE, and the wider GCC. With more than a decade of experience in the field, he is a revenue-driven leader with expertise in branding and commercial strategy. He also co-founded a media and events startup, STEP Conference, bringing a strong foundation in digital, technology, and entrepreneurship to his leadership and strategies
Sessions
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15-Sep-2025Al Multaqua BallroomPanel: Hungry for New Ideas- Trending Flavours in Sweet and Snacks
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