ANNU GUPTA

ANNU GUPTA Global FMCG Leader | CEO International Business at Britannia | 90+ Markets, 5 Continents

Executive Summary

With over 27 years of leadership in the FMCG industry, I am currently driving Britannia's International Business across 90+ markets & 5 continents as CEO - International Business. My journey spans transforming businesses in the Middle East, Africa, and other global markets, where I have built a reputation for delivering sustainable growth, profitability, and innovation.

Experience

Britannia Industries Ltd. – CEO International Business (from Dec’18)

Role Overview

• Driving Britannia's International Business across 90+ global markets, including the Middle East, Africa, North America, Europe, Asia, and Oceania.
• Leading a diverse team across Sales, Marketing, Manufacturing, Supply Chain, Finance & HR functions to drive the vision of transforming Britannia into a "Total Global Foods Company."
• Overseeing manufacturing operations in Dubai, Oman, Kenya, Egypt, and India. Key Achievements • Grew international revenue manifold by focusing and driving growth in a few core markets.
• Grew profits 2 x faster than revenues: Business is now benchmarked with the top decile of FMCG organizations globally
• Launched local manufacturing units in Egypt, Kenya, and Nepal; thereby securing market leadership in Nepal and penetrating competitive markets like Egypt and Kenya.
• Recognized for consistent brand performance, achieving Top 3 biscuit brand status in UAE and receiving the ET Best Brand UAE Award.
• Expanded market presence to Africa, Central America, and South America, adding USD 3M revenue from these regions annually.
• Launched innovative product lines such as Milk Bikis Mini Waffles, Jam Pop Tarts, Black Seed Digestives, Soft Baked Cookies, etc., catering to diverse ethnic consumer segments.
• Won multiple accolades, including the Chairman’s Club Award for Best Business Unit.