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3 - 5 November 2020
Dubai World Trade Centre

Packaging Masterclass

How will your brand stand out from the crowd?

Demanding consumers have forced manufacturers to innovate and release an ever-increasing number of FMCG products in the market every year. Meanwhile, tough market conditions and steep competition make retailers strive even harder to increase store productivity, reducing shelf space.

Optimal packaging design is crucial to grabbing consumers' attention, sparking their curiosity and gaining their trust. There is no simple recipe for success, but experts will make sure you leave Private Label & Licensing Middle East with a list of tactical enhancements to boost your in-store exposure.

Tetra Pak is the official advisor and partner of the Packaging Masterclass. 

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Register to attend Private Label & Licensing Middle East



Product Placement

Product Placement

Clean Label

Labeling Requirements

Trusted Brands

Building Trust

Pricing & Promotions

Point-of-Sale Activations

Packaging Masterclass Agenda

  1. 15 mins
    The speed of change is vastly ramping up. We can see increased consumer demands on convenience, harder regulations on sustainability regionally and globally and in a much more competitive landscape th ...
  1. PRIME Stage
    30 mins
    Sustainability from a retailer brand perspective goes across the entire value chain. From renewable and responsibly sourced materials, to connecting the brand values all the way to the consumer as wel ...
  1. 30 mins
    While private labels have long been associated with being cheap products, retailers have been doing a remarkable job changing this perception by switching their pricing strategies ' and justified doin ...
  1. 30 mins
    Online disruption is one of the main drivers that influence consumer shopping behaviors today. E-commerce has already changed the shopping habits of consumers in several other sectors today, and in th ...
  1. PRIME Stage
    30 mins
    The definition of clean label is certainly fluid and proves a bit of a challenge for organizations that aim at providing clarity to their consumers. Attend this session to get a deep understanding of ...

*The agenda will be updated on a regular basis and is subject to change. 


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