Demanding consumers have forced manufacturers to innovate and release an ever-increasing number of FMCG products in the market every year. Meanwhile, tough market conditions and steep competition make retailers strive even harder to increase store productivity, reducing shelf space.
Optimal packaging design is crucial to grabbing consumers' attention, sparking their curiosity and gaining their trust. There is no simple recipe for success, but experts will make sure you leave Private Label & Licensing Middle East with a list of tactical enhancements to boost your in-store exposure.
Tetra Pak is the official advisor and partner of the Packaging Masterclass.