Brand Licensing Workshops

Brand Licensing Workshops

Licensing campaigns can help manufacturers and retailers differentiate their products from the competition, excite and engage their consumers,  and increase market share and brand awareness.

  • Are you considering launching a licensing campaign, but not sure where to start?
  • Do you think brand licensing is too expensive, and out of your budget?
  • Not sure which agreement format to adopt?


Attend the free workshops and learn the tricks of the trade from trustworthy industry professionals!

Location: Za'abeel Hall 6

Highlight Speaker

Ali El Hagar

Ali El Hagar, Turner WarnerMedia

Licensing Director - Cartoon Network, Middle East, Africa And Turkey
Commercial Director - Cartoon Network, Turkey

Under Ali's leadership, Turner’s licensing function is responsible for growing Cartoon Network’s brand licensing, through cross promotions and innovative projects within various categories such as FMCG, home entertainment, themed entertainment, and live events businesses, to name a few. 

With more than 13 years’ experience in France & Dubai, Ali has a wealth of knowledge about the brand licensing industry and the dynamics of the MENAT region.

Join Turner - Cartoon Network at PRIME and explore new go-to-market strategies for your FMCG portfolio.

Register to attend Private Label & Licensing Middle East

Plan your visit: Brand Licensing Agenda

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*The agenda will be updated on a regular basis and is subject to change. 

Gold Sponsor

Gold Sponsor | Private Label Middle East

Session Sponsor