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3 - 5 November 2020
Dubai World Trade Centre

Brand Licensing Workshops

Licensing campaigns can help manufacturers and retailers differentiate their products from the competition, excite and engage their consumers,  and increase market share and brand awareness.

  • Are you considering launching a licensing campaign, but not sure where to start?
  • Do you think brand licensing is too expensive, and out of your budget?
  • Not sure which agreement format to adopt?


Attend the free workshops and learn the tricks of the trade from trustworthy industry professionals!

Location: Za'abeel Hall 6

Highlight Speaker

Ali El Hagar

Ali El Hagar, Turner WarnerMedia

Licensing Director - Cartoon Network, Middle East, Africa And Turkey
Commercial Director - Cartoon Network, Turkey

Under Ali's leadership, Turner’s licensing function is responsible for growing Cartoon Network’s brand licensing, through cross promotions and innovative projects within various categories such as FMCG, home entertainment, themed entertainment, and live events businesses, to name a few. 

With more than 13 years’ experience in France & Dubai, Ali has a wealth of knowledge about the brand licensing industry and the dynamics of the MENAT region.

Join Turner - Cartoon Network at PRIME and explore new go-to-market strategies for your FMCG portfolio.

Register to attend Private Label & Licensing Middle East

Plan your visit: Brand Licensing Agenda

  1. 30 mins
    Join this session to dig deep into the different types of partnerships you should consider and find out which one is more in line with your objectives. We will also unravel and help you avoid the earl ...
  1. 30 mins
    Building a business is hard, and building a loved brand is even harder. One of the most valuable assets a company can own is a recognizable brand. If this is not reason enough for you to protect it, a ...
  1. 45 mins
    Peeping into a very near future, this session will highlight some of the exciting opportunities and trends shaping the future of licensing. Join us and learn about new, groundbreaking concepts that wi ...
  1. PRIME Stage
    30 mins
    As tempting as it is to associate with world famous celebrities, historical landmarks and popular fictional characters, the ability to distinguish the intellectual properties that you need from the IP ...
  1. 30 mins
    Readers and viewers like fictional characters who resonate with them, characters they can identify with and maybe look up to. Meet Rashed alHarmoodi, creator of the popular Mansour, for a session disc ...
  1. 30 mins

*The agenda will be updated on a regular basis and is subject to change. 


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