Powerful co-location with

  • GFM
  • yummex
  • Seafex

A new event by



29 - 31 OCTOBER 2019 |  Dubai World Trade Centre | #PRIMEEXPO

Brand Licensing Workshops

Licensing campaigns can help manufacturers and retailers differentiate their products from the competition, excite and engage their consumers,  and increase market share and brand awareness.

  • Are you considering launching a licensing campaign, but not sure where to start?
  • Do you think brand licensing is too expensive, and out of your budget?
  • Not sure which agreement format to adopt?


Attend the free workshops and learn the tricks of the trade from trustworthy industry professionals!

Location: Za'abeel Hall 6

Workshop Topics Include:

  • Hot brands for 2020
  • Licensing 101: understanding terminology and core functions


  • Measuring ROI
  • Legacy vs. New brands: choosing the right campaign


  • Barriers to Entry
  • Trademark Classifications, Compliance & Regulations


  • Standard, Direct-to-Retail (DTR) or Triangle-Sourcing Agreement?
  • Licensing for Food vs. Non-Food FMCG

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