People focus is key for brand success

• Why Human-Centered Design
• Shifting from a product brand to a consumer brand
• The strategic advantage for creating meaningful brands: boosting sales up to 30%.
• How to use human-centricity (internally and externally).
• Innovation is needed in brand positioning, identity, and products.

Creating your own Private Brand: Talabat success story

• The desire to invest in a Private Brand Program
• The Brand Strategy, Identity and Packaging Design System: people, innovation, and unique personality
• Winning recognition and awards: Showcasing the International Design Awards
• Major achievements