Seizing the Private Brand Opportunity
Leveraging from the previous topics, the conference will address how to seize the Private Brand opportunity in turbulent times. The flow will consist in creating a Private Brand ecosystem storytelling that showcases how Private Brand is the tool that connects consumers, retailers, and suppliers.
With Private Brands, retailers can own everything, from concept to product, from shelf to the shopping experience. Brands can tackle consumer trends and product development but depend on retailers to take full advantage of the selling platforms (on their own there’s only DTC). Private Brands are the differentiating element.