Today in an inter connected world with rapidly transforming consumption behavior, the experience of the brand has to be hyper contextualized and must be holistically created by its partner ecosystem.  With multiple competition in the same product space, the experience become the most important differentiator for the brand. The session shall focus on:

• Understanding CX and BX as strategic tool for experience appropriateness (session1)
• Service and System design (session1)
• Creating a differentiated BX (session 2)