Building a brand culture
09 Nov 2022
Sheikh Rashid Hall
Private Label and Licensing
The first and the most important advocates of any brand are their employees and then it is followed by their loyal customers. These loyalists must believe in and imbibe the culture of the brand, much before the new customers do. The session uses the principals of Holstead’s culture onion framework to understand and define the elements of brands culture and customs (to build customers).
- culture and brand experience
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