ELiX will present the Amarella® Hypoallergenic Line at PLME Dubai (stand D8-19)—a sensitive-skin friendly collection for laundry and garment care. The range features two hero products: Amarella® Hypoallergenic Scent Booster for long-lasting freshness in wash, and Amarella® Hypoallergenic Crease Releaser for quick, spray-to-smooth results between irons. For customers who prefer zero perfume, Fragrance-Free options are available. Formulated without EU-listed fragrance allergens that require declaration and dermatologically tested, Amarella is designed to minimise the risk of irritation while delivering the performance retailers expect. The Crease Releaser is also offered in a 75 ml travel size, ideal for hospitality, business trips and on-the-go wardrobe care. “Consumers shouldn’t have to choose between comfort and performance,” said Waldemar Stasiak, Founder of ELiX. “With Amarella Hypoallergenic, buyers can meet the needs of sensitive users—without compromising on results.” Manufactured in Poland, ELiX operates under BRC Global Standard (AA) and ISO 9001/14001/22716 certifications, with production aligned to REACH/CLP requirements. The company supplies ELiX-branded goods and turnkey OEM/Private-Label programmes, supporting partners with in-house R&D, regulatory documentation and scalable production. Visit ELiX at PLME Dubai (D8-19) for demonstrations, sampling and private-label discussions, or contact the team via elixscent.com.