ELiX, a Polish air-care brand and manufacturer, will present its Crease Releaser at PLME Dubai (stand D8-19)—a quick, spray-to-smooth solution that helps relax creases without heat or a traditional iron. Developed for travellers, retailers and hospitality operators, the formula is designed to be fabric-friendly when used as directed, helping garments look presentable in minutes with no sticky residue or unwanted shine. Reflecting rising demand from sensitive-skin and scent-sensitive consumers, ELiX has expanded the range with two new options: Hypoallergenic and Fragrance-Free (unscented). Alongside standard formats, a compact 75 ml travel size supports airline carry-on and on-the-go use, making it practical for hotel housekeeping, business trips and last-minute wardrobe fixes. Manufactured in Poland, ELiX products are available under the ELiX brand or as turnkey OEM/Private Label programmes. Production follows REACH/CLP requirements and is backed by BRC Global Standard (AA) and ISO 9001/14001/22716 certifications, with TÜV SÜD testing support. The company has also advanced its sustainability agenda with Plastic Neutral certification. Buyers and media are invited to visit stand D8-19 for demonstrations, sampling and private-label discussions. Key facts Product: ELiX Crease Releaser (now with Hypoallergenic and Fragrance-Free variants) Formats: including 75 ml travel Where: PLME Dubai, stand D8-19 Made in: Poland | Availability: ELiX-branded and OEM/Private Label