Dr Oliver Gottschall, Chief Operating Officer, Food Business at Betagro said: This year, our export strategy is shifting towards offering integrated processed food solutions for clients in retail, hospitality, and food & beverage sectors — including hotels, restaurants, and airlines. Driving brand awareness and fostering sustainable brand growth through high-quality and safety food products will build trust among food professionals and consumers and will be instrumental in efficiently advancing our international expansion strategy. “We continue to expand our exports in key markets such as Japan, UK, EU, and Singapore, while actively exploring new opportunities in high-potential regions beyond Asia like South Africa, and Mauritius. The overall export market is expected to grow steadily, driven by a rising global demand for fresh food and innovative food solutions. We target our export growth of 15-20% this year,” Dr Oliver said. Meanwhile, we see significant growth potential in the domestic food market by capitalizing on emerging food trends that resonate with today’s health-conscious consumers, and leveraging our expertise in food innovation, we are able to develop a diverse product range that swiftly meets evolving consumer needs. Our local food sales delivered a robust growth of over 10% in the first quarter of this year, and we expect to build on this momentum over the next few years, he added.