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3 - 5 November 2020
Dubai World Trade Centre

Why tap into the MEASA region?

Gulf countries to spend $53.1 billion in 2020 on food imports*

About two years ago, the Gulfood Global Industry Outlook Report stated that we are soon to accommodate a billion extra consumers with growing disposable incomes across all regions. Recent developments however, will highly impact this analysis, nevertheless, giving rise to even more opportunities for the Private Label industry with growing cost-conscious consumers and product availability constraints.

With high birth rates, rapidly expanding cities and growing employment, the combined Middle East and Africa regions offer the highest level of potential growth. With greater distribution of wealth and rapidly developing infrastructure, consumers have greater access to a wider range of foods and beverages. Despite lower growth rates, the sheer size of the population and disposable income growth across Asia Pacific also offers an enticing growth market in all categories.

  • The UAE food sales are projected to reach $16.7 billion with an annual average growth of 7.3% by 2020; just behind Saudi Arabia, growing at 8.8%*
  • Rapid urbanisation and a large and growing group of young consumers strongly influence F&B sales across the region.
  • Premiumisation is a growing trend as the number of middle-class and wealthy consumers increases, with many young consumers favouring international brands and consumption through foodservice.
  • The average UAE household spends more on premium and gourmet products than equivalent households in the US, Japan, UK, Korea and China.
  • A multi-cultural society, where expatriates represent 88% of the population, show growing demand for different types of cuisines and healthier food options.
  • The approximate retail space stocking organic products in UAE has increased by 60% over the last four years, a trend that is speaking across the Gulf.


*Sources: Euromonitor, Alpen Capital, Mintel

MENA's complete trade show for artisanal and gourmet food event professionals

  • 96% of visitors consider The Speciality Food Festival an important event for their businesses.
  • 53% of exhibitors use The Speciality Food Festival as a first entry point into the Middle East & North Africa gourmet and fine food market.
  • Top 10 visiting countries: UAE, Saudi ArabiaIndia, Kuwait, Pakistan, Bahrain Iran, Italy, Jordan and France

Download brochure for more information

Forge an alliance with the industry's market leaders

Forge an alliance with the industry's market leaders

Leverage global brand recognition powered by Gulfood, the world's largest annual food trade show.

Exhibitor Profile: Farmers, manufacturers and distributors under the following categories: Gourmet, Artisan & Speciality Foods & Beverages; Dry Fruits & Nuts; Condiments and Sauces; Nutritional & Special Dietary Products; Fruits & Vegetables; Organic, Halal & Fair Trade Products; Ready to Eat and Premium Food & Beverages Gifts.

Target a demanding, multi-cultural audience

Target a demanding, multi-cultural audience

The Speciality Food Festival is an end-to-end platform for gourmet food trade professionals, from Organic Produce, Beverages, Condiments & Sauces to Ethnic Food, Fresh Produce, Special Diet Products . Expand your business opportunities across new territories at a unique location and tourism hub between East and West.

Benefit from synergies across co-located trade shows

Benefit from synergies across co-located trade shows

Leverage the power of the combined Dubai World Trade Centre's speciality events and create new business opportunities across diverse F&B market channels.

  • Gulfoof Manufacturing: MEASA region’s biggest food and beverage processing and packaging industry event
  • yummex Middle East: MENA's Leading Sweets & Snacks Event
  • GulfHost: MENA’s complete hospitality equipment sourcing expo

Average sales value per Exhibitor in 2017: $1,003,324

*Based on direct exhibitor Survey feedback conducted and audited externally

Key Buyers Include

Buyers at yummex Middle East


  • "The show is going very good, for now we made big promotions around the market and we have received great numbers of visitors and enquiries"
    Sophia Salmi
    Conseiller en Commerce International chez Business France - ‎Business France
  • "We had a very good experience at the show where we met a number of visitors from around the world."
    Rural Development Administration, Korean Standard Association
  • "It’s our first time exhibiting at Speciality Food Festival and we are happy that we have received positive responses from the visitors and we have also received a great number of enquiries from potential clients."
    Jorge Ortega
    Managing Director, Bridgeport Trading


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