Private Label & Licensing Middle East

Product Branding

The idea behind product branding is simple – take an unknown/un-branded product and market them under your brand name. The term branding refers to any message, design, or logo that helps to distinguish a product from its competitors. It also helps to create a visible and notable market presence that helps to attract loyal customers and maintain them for the long run. Custom product branding strategy can be adopted for several product niches, including beverages, frozen food, cosmetic products, and perfumes, among others. At the Private Label and Licensing Middle East, we offer businesses a platform to supercharge their brand awareness and positively enhance their brands’ image.
Product Branding Middle East Gulfood

With thousands of industry players expected to join in during the three-day event in a safe and controlled environment, you will be able to make use of this opportunity to showcase and enhance your brand value. If you are new to the industry, the exhibition will prove helpful in sourcing a product branding company that can help with your long-term and short-term marketing goals. 

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Key Benefits of Product Branding

As mentioned, custom product branding helps to differentiate a product from its competitors. It is beneficial for both small businesses as well as large corporates to increase and retain market share. Listed are some of the significant advantages that come with custom product branding:

Brand Image

When customers are faced with choices in a store, they commonly tend to go for a brand that they know and trust. As such, it is crucial to develop a strong brand to boost customer loyalty.


By developing a strong brand, you can open up new avenues within the existing market. Especially in the MENA region, the private label and product branding market is mainly untouched as such, the opportunity that it presents is genuinely endless.


An effective product branding tactic can help to increase your revenue and build on your existing customer base. You have a successful brand strategy in place if the customers are actively on the lookout for your product.


By developing a brand or product that visually appeals to your target customers, you can charge more for the same product. Create a brand that will help you sell the merchandise and not the other way around.

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