Powerful co-location with

  • GFM
  • yummex
  • Seafex

A new event by



29 - 31 OCTOBER 2019 |  Dubai World Trade Centre | #PRIMEEXPO

Brand Licensing

Finding the right brand and product is an invaluable step forward in growing your business and gaining a competitive advantage.

Brand licensing is the process of leasing of a brand to a company or individual who wants to use the brand in association with a product for a specific time frame and region.

The key benefits for a licensor are:

  • The ability to increase brand recognition
  • Create brand awareness
  • Support and enhance its core values
  • A great way to enter new markets and generate new revenue streams.

The benefit for the licensee is the ability to increase consumer interest and sales of their products and services. 

Brand Licensing Middle East Gulfood

How will PRIME help your business?

Join us at PRIME Expo – the only exclusive event that aims to bring together the entire industry to facilitate brand licensing agreements that will build stronger partnerships and connect the right brands to the right products. Meet over 5,000 industry professionals and explore the opportunity of increasing your product market share and revenue in the MENA market.


Attending trade shows can be a critical step in scaling your business.

  • As a product owner, it is important to find the right brand to increase your market share.
  • As a brand owner, It is important to find the correct product to be associated with your brand.

Estimate your participation

Book now to benefit from the Early Bird Stand offer!
Simple and fast, get your quotation in a few clicks!


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    Sponsors & Partners



    Upcoming Events:


    Gulfood Manufacturing




    The Speciality Food Festival