Co-located with

  • GFM
  • yummex

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29 - 31 OCTOBER 2019 |  Dubai World Trade Centre

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What is PRIME

PRIME - Private Label and Licensing Expo will be the MENA region's exclusive exhibition for Food and Non-Food FMCG product mix expansion and brand placement, connecting private label suppliers, licensing companies and contract manufacturers from all over the world with clients from the Middle East and Africa region.

According to a recent Nielsen online survey - Global perceptions of private-label products have proven to be largely favorable, with almost three-quarters of global respondents (71%) saying that private-label quality has improved over time. Similarly, 67% believe private label offers extremely good value for money, and 62% say buying private label makes them feel like a smart shopper.

Despite these positive global perceptions, private label growth is still nascent in many developing countries in the Middle East and African region, the future will see greater opportunities as retail channels consolidate and consumers become accustomed to the concept of own store brands. Furthermore, private label has enormous long-term growth potential since sales are still equal to only 10% of all grocery value.